It’s official, the bad gal is finally a billionaire. Since singer/songerwriter Rihanna first launched her eponymous brand, she’s worked to expand her name beyond music dominating the worlds of fashion and beauty as well. Rihanna first launched her brand, Fenty Beauty in 2017 and the beauty brand has skyrocketed since then. Fenty Beauty has been able to draw in a wide variety of consumers because of the brand’s inclusivity within shade ranges for its makeup products. Their foundation is offered in over 50 shades, including shades for darker skin tones, something that a lot of other makeup brands failed to do before Rihanna.
After building one of the most successful and inclusive beauty brands in the world, Rihanna was able to dive into other business ventures. She created her lingerie company, Savage x Fenty in 2018, just a year after launching Fenty Beauty. Savage x Fenty came with extreme success, not only because of Rihanna backing it, but also because of the brand’s inclusive take on an industry that has historically been exclusive to a specific type of lingerie model.
The lingerie brand even produces its own runway show with models showcasing some of the hottest lingerie pieces from the brand. Models like Bella Hadid and Paloma Elsesser have walked for the show, with performances from entertainment artists like Normani and Lizzo. Rihanna even went as far as creating menswear for Savage x Fenty, with stars like Big Sean and Christian Combs modeling for the brand. Savage x Fenty shows are always a big event, with performances from singers, a red carpet event for celebrities, and the show being produced on a large-scale runway and streamed on Amazon.
Just last year, Rihanna was also able to launch Fenty Skin under her Fenty Beauty brand due to its success. For Fenty Skin, Rihanna expanded on the Fenty Beauty brand including products like cleansers, moisturizers, and body scrubs.
According to Forbes recent report Rihanna is worth .7 billion, making her one of the wealthiest women in the world right behind Oprah Winfrey. Fenty Beauty is estimated to be worth .4 billion and Savage x Fenty is worth 0 million.
Rihanna’s brands are also known for their well-thought-out social media marketing tactics, which include interacting with fans of both Rihanna and the brand, along with using current slang, terms, and memes that the younger generation is using to be more relatable. Fenty Beauty has a total of 10.8 million followers on Instagram and 687,000 followers on Twitter. Savage x Fenty has over 4.3 million followers on Instagram, with a following of 220 thousand on Twitter.
Rihanna has also been able to draw in customers using celebrities and influencers as brand ambassadors. Celebrities like Megan Thee Stallion, Sydney Sweeney, and Madison Pettis all serve as brand ambassadors for Savage x Fenty. Savage x Fenty is also known for its inclusivity with size ranges up to 3XL, along with having plus-sized models and representation for disabled people for the brand.
With Rihanna’s success in both the fashion and beauty world, many fans are still wondering if she will return to music at all. It has been over 5 years since the singer’s last album, Anti was released. In addition to lingerie and beauty, Rihanna also has a business venture with LVMH, which was paused earlier this year for the business mogul to focus on her Savage x Fenty line.
With Rihanna’s business ventures in the fashion and beauty industries, fans know that she is extremely busy, especially with her newest product launch that is releasing soon. Just last week, Fenty Beauty announced the launch of their first fragrance, Fenty Eau de Parfum, which is set to release on August 10.
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