A First Look At Ben Gorham and Frame’s New Capsule Collection


Frame is known for tapping big name models for one-off capsule collections. Past collabs include one with Lara Stone in November 2016 and another with Karlie Kloss, who designed an extra-long, tall-girl pair of jeans (naturally). The brand’s next collaborator, however, comes from an altogether different sphere. Frame founders, Jens Grede and Erik Torstensson have teamed up with a Ben Gorham, a close personal friend and the brains behind cult lifestyle brand, Byredo. The all-male trio have designed a capsule of menswear.

After expanding into luggage, small leather accessories, and sunglasses, this capsule will be the first time Ben has tried his hand at ready-to-wear. He’s elected to title the collection “Away From His Hands,” and according to a press release from Frame, the range is inspired by the youth culture that surround rodeos in America. The full line includes structured leather vests, denim jackets with ranch-inspired paisley print linings, and graphic cowboy logos tees—and will be available to shop on Frame’s website from tomorrow.

Here, you can catch a first look at the capsule’s accompanying campaign, which was photographed by Torstensson and cast by Gorham. It stars Peruvian R&B singer A.Chal. in a series of moody monochromatic poses. Ahead of tomorrow’s big launch, Frame said it hopes the imagery conjures up the same “effortless attitude” Gorham channeled while designing the collection.

The Frame x Ben Gorham capsule collection will be available to shop from tomorrow, April 27th at frame-store.com.


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createdAt:Wed, 26 Apr 2017 21:25:48 +0000
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