Alberta Ferretti Dances Into Spring 2017


Alberta Ferretti is amongst one of the first fashion houses to reveal its Spring 2017 campaign. The Italian maison teamed up with our editor in chief Carine Roitfeld along with some of her regular top notch crew, Steven Meisel, Irina Shayk, Carolyn Murphy, Vittoria Ceretti, Raquel Zimmermann, and Julia Nobis. The energetic series of sexually-charged photographs is the culmination of the new Alberta Ferretti woman. Full of pulsating rhythm, Raquel twirls the season’s frilled skirt with Flamenca flare, while Carolyn plays with fire and Irina cools off provocatively with an icy-cold drink.

“The summer collection celebrates sensuality,” said Alberta Ferretti in a statement. “The idea was to express that through these photos with a joie de vive and and spontaneous, confident femininity that generates true beauty. The five photos tell the stories of different women, seen together to form one complete and complex woman who is independent and in love. She’s happy to be alive because she lives life to the fullest.”

Scroll through to see the full campaign and click here to catch up on our backstage coverage from the Spring 2017 show in Milan.


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