Gucci’s New Campaign Looks Like an Episode of Star Trek


Since taking the helm at Gucci, Alessandro Michele has reimagined the brand’s aesthetic to include mythological creatures and symbolic emblems steeped in Italian Renaissance history. He’s also staged a ’70s Soul Train disco and photographed exotic animals amongst Milan’s most iconic landmarks. For his Fall 2017 Gucci campaign, he’s looked to space exploration and has recreated a Star Trek-inspired galaxy.

Michele did hint at the otherworldly ad concept on Instagram earlier this year. Back in April, Gucci posted a series of casting videos featuring aliens, cyborgs, human animal-hybrids, and a few earthlings. This motley crew all star in the Fall ads, which were directed and photographed by Glen Luchford. The campaign film depicts their adventures on a number of unchartered planets and was shot on the original set from Star Trek’s 1960s TV iteration.

Watch the director’s cut of the Fall 2017 campaign film above and scroll through a selection of ad imagery below.


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