The Juicy Couture Tracksuit Turns 21


Juicy Couture is celebrating the 21st anniversary of its famous tracksuit with a new ad campaign, called #TRACKISBACK, that’s devoted entirely to its famous velour item. The suit is turning 21 (finally drinking age), just as it rightfully earns its place in fashion history alongside Halston’s ultrasuede and DVF’s wrap dress. This anniversary could’t be more well-timed, considering Demna Gvasalia’s Vetements put out a new rendition of the suit—Juicy butt and all—on the runway for this season’s Fall Winter 2016 collection that, for some reason, showed during couture in July.

For the suit’s 21st, Juicy has enlisted 21 other 20-somethings inlcuding Atlanta de Cadenet, Ruby Aldridge and Alewya Demmisse, to make an on-screen appearance in the campaign’s film. They could have asked us too—of course, we had our own Juicy jumpsuits even before Paris Hilton wore hers on The Simple Life and long before Carrie Bradshaw wore her bubblegum pink hoodie to Atlantic City during season 5. So raise your Cosmopolitan glass as we wish the tracksuit a happy 21st. It’s the day that full velour looks were no longer relegated to the Italian mob and it will always remain one of our fondest fashion memories of yesteryear.

View the full campaign here.


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