Louis Vuitton Introduces New Packaging


This month, Louis Vuitton is overhauling its packaging. The house was inspired by its recent “Volez, Voguez, Voyagez,” luggage retrospective in Paris to revisit two heritage colors, rooted deep in its 162-year history. Previously a rich shade of chocolate brown with black accents, all LV packing boxes, shopping bags, and wrapping tissue will now appear a distinctive shade of golden yellow, complimented with a finishing flourish of blue.

Known officially as “Imperial Saffron,” the yellow color of the new packaging first joined the house’s palette during the 20th Century’s Golden Age of Travel. It’s since been used on a number of iconic luggage designs, including a Citroën trunk which traveled to Africa as part of an expedition in 1924. The blue color of the new ribbons and cotton bag handles was initially introduced as part of the house’s luxury monogramming service in 1854.

Click here to revisit our review of “Volez, Voguez, Voyagez.”


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