In an unlikely story of foe turned friend, it appears that Louis Vuitton might be teaming up with cult skate brand Supreme. If true, the collab is surprising because it’s not so long ago that the two brands were embroiled in a trademark lawsuit. Back in 2000, LV forced to Supreme to recall a range of tees and skateboards that featured its logo without permission. The French house reportedly even demanded that the unsanctioned products be burnt, to avoid any further circulation.
The rumors were sparked by an Instagram snap of a Supreme sticker on top of some classic LV logo leather, which was posted—and subsequently deleted—by Louis Vuitton men’s artistic director, Kim Jones. A second image of a white sweatshirt embossed with both Supreme and Vuitton logos, reportedly taken by a model at a casting for LV, added more fuel to the fire.
Neither of the brands have commented on the rumors, but we’re hoping that nearly two decades after their legal battle, all is forgiven. Jones spearheaded a sneaker capsule with Nike in LV’s more recent history, which feel like a good indication that a collab with a brand like Supreme could be possible in the future, even if the rumors prove to be untrue today. High fashion has been embracing street wear on the runway more and more each season—with Demna Gvasalia’s dedicated partnerships with Juicy Couture and Champion at Vetements leading the way—so a Supreme takeover feels like a natural next step.END
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createdAt:Tue, 21 Mar 2017 14:10:23 +0000