Set in lush tones of pale pink, ivory, and cream, Fendi’s NYC flagship is a dream.
It spans over 6,900 square feet and includes both women’s and men’s Ready-To-Wear, accessories, and leather goods. The two-floor flagship also features Kim Jones’s debut FW21 collection. The building itself was realized by Kim Jones and Silvia Venturini Fendi, and the two took inspiration from the original intention for the space: an art gallery.
Elements of the building reference Fendi’s house codes. The marble facades echo Kim Jones’s latest couture collection’s inspiration: the city of Rome. “Six see-through led curtains spanning vertically on three levels show images of Palazzo della Civiltà Italiana, Fendi’s headquarters in Rome. The theme of the windows is inspired by iconic Fendi signatures, transforming in a ‘new way’ the parchment leather from the Fendi Archive trunks, the Selleria stitching, new modern gold metal , and the recognizable silhouette of the iconic Peekaboo bag,” the house shares.
Officially launching today, Fendi now offers a 360-degree virtual store for guests to experience the design of the new flagship on Fendi.com, where they can enjoy shopping the new boutique from any location.
The Fendi 57th Street Virtual Store will also allow visitors to virtually experience exclusive services and spaces such as VIP rooms, create wishlists, and live chat. For those of us who are able to visit the store in person, it is open at 595 Madison Avenue in New York City. But for anyone who can’t get to New York at the moment, you can still enjoy the luxurious store from your computer.
You can check out the Fendi 57th Street Virtual Store on Fendi.com and visit the boutique at 595 Madison Avenue New York, NY.END
prev link: https://www.crfashionbook.com/fashion/a37039104/fendis-new-flagship-brings-rome-to-nyc/
createdAt:Thu, 15 Jul 2021 19:23:27 +0000
displayType:Long Form Article