Gucci’s New Basketball Sneakers Are Coming for the Classic Jordans

START body

Calling all sneaker junkies… your latest installment of high profile shoe drops has arrived. Get ready to stand in line and spend hours scouring the internet. Gucci is trying their hand at streetwear’s apex: the basketball sneaker.

A brain-child of House Creative Director Alessandro Michele, the Gucci Basket is a blend of colorful and distressed, complete with fluorescent trim and bright details. Exclusively for North America, Gucci has even released an ultra-patriotic colorway of red, white, and blue.

For any collectors, Gucci launched a dream team with Dominic “The Shoe Surgeon” Ciambrone to release three pairs of limited-edition Gucci Baskets. Fully created using up-cycled Gucci pieces, the footwear boasts a unique angle on the mainstream version. Even better, all proceeds of The Shoe Surgeon’s designs for the collaboration will benefit Oakland School of the Arts.

Along with being a genderless piece, the Gucci Basket is sustainable and vegan friendly. No animal products were incorporated in the shoe’s design, most of the material was actually curated from renewable and bio-based sources. Demetra, Gucci’s innovative faux-leather textile, is the primary component of the sneakers. In fact, the luxury giant actually surpassed their 2025 sustainability goals four years ahead of time, reducing total environmental impacts by 44% and greenhouse gas emissions by 47% from their 2015 baseline.

Gucci’s latest dive into sneakers is in no way unprecedented, considering that the house launched a Sneaker Garage feature in their app to allow for the customization of existing shoe designs. The elite sneaker space grows more desirable by the minute, a certain thrill of acquiring the unattainable seeming to be the catalyst.

However, the extent of sneaker innovation is not so vast. Popular shapes and colorways are constantly re-done and refreshed, only to emulate a very similar look. Nike’s Air Jordans have ruled the basketball sneaker sphere since their ’80s beginnings. But perhaps, Gucci Basket may be giving them a run for their money.

prev link:
createdAt:Fri, 18 Jun 2021 14:47:47 +0000
displayType:Long Form Article