Cartier Stands Up For Women at the Expo 2020 in Dubai

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Cartier has always empowered women as corporate citizens in inspiring women for the future of the world. They have worked with women in backgrounds from work education to social entrepreneurship around the world. Cartier runs the Cartier Women’s Initiative to pull women out of their vulnerability, and elevating the world by bringing back dignity to all vulnerable communities. It was founded in 2006, with the original intention to help women run and owned businesses around the world with strong sustainable, social or environmental impact. Now there are prize categories in science and technology to support women in STEM to gain the necessary capital and leadership skills.

Now, Cartier is the official collaborator for the first-ever Expo 2020 in Dubai from October 1, 2021 to March 31, 2022. Cyrille Vigneron, the CEO of Cartier collaborated with Reem Al Hashimy, the UAE’s Minister of State for International Cooperation to hold the first World Expo to be held in the Middle East, Africa, and South Asia (MEASA) region and the first since the 1900s with a stand-alone pavilion dedicated to women with over 190 nations expected to participate. Women from academia and the cooperate world, pay tribute to educate and empower women in shedding a light on women who have played a role in society and the challenges of women. At Cartier, women have always held a pivotal role, as a driving force and an endless source of inspiration,” said Vigneron. As the presence of the luxury watch and jewelry maker has 60% of their clientele and staff are women. At Cartier, women are the change agents and force of good for society.

There will be an exhibition titled “New Perspectives” featuring significant women who have made an impact in the world and highlighting the problems women still face. An inclusive effort to call to action why it’s important to be a just and equitable society. To tell women’s stories in their own voices, a tribute to the future is prosperous if women continue to be strong. In addition to including men who have helped play a role in women’s rights. It’s a commitment to gender equality and women’s empowerment on the central role women, known and unknown, have played throughout history, leading up to the present to inspire visitors of all ages.

“Celebrating the significant – and often forgotten – contributions of women,the pavilion will demonstrate an important principle: when women thrive, all of humanity thrives. It will highlight important contributions women have made in advancing societies, as well as the challenges women still face, especially as the world navigates through the COVID-19 pandemic and works toward a more sustainable future,” the French luxury brand said.

Sustainability is at the heart of the space, around the dazzling Cartier’s Women’s Pavilion are sustainable pavilions following the theme of Terra Sustainability Pavili0n following the standards of accreditation for sustainable architecture. The pavilion will be brought to life with the visionary support of female artists and creators, including: French architect Laura Gonzalez; French-born Tunisian multidisciplinary artist El Seed; Lebanese actress and Oscar-nominated director Nadine Labaki; and French actress, screenwriter and director Mélanie Laurent in functioning as a safe and empowering space for men and women in deconstructing gender roles. As the space aims to engage in a series of dialogues between artists, scientists, thought leaders, politicians, and entrepreneurs for women’s empowerment to build a more equitable world.

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