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Last week, Levi Strauss & Co. went public for the second time in the company’s history on the New York Stock Exchange. Since the founding of Levi’s in 1853, the company has popularized the rise of blue jeans in the U.S., beginning with the working-class cowboys, lumberjacks, and railroad workers during the 1920s. The blue jeans craze of the 1960s and ’70s, which led to the style becoming popular among hippies and other young sub-cultures, eventually resulted in the garment being embraced by mainstream shoppers. CR takes a look at how the iconic brand has inspired and revolutionized the way fashion interacts with denim. Click through to see some of the best of the best blue jeans moments throughout history.
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prev link: https://www.crfashionbook.com/celebrity/g26960201/vintage-celebrities-in-denim/
createdAt:Wed, 27 Mar 2019 13:34:40 +0000
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section:Celebrity