Miley Cyrus is the Face of Gucci’s New Fragrance


Multi-platinum recording artist, singer, and songwriter, Miley Cyrus, will be partnering with the luxury fashion brand Gucci for their newest Gucci Beauty campaign. The singer will star in a campaign for the launch of Flora Gorgeous Gardenia, Gucci’s newest fragrance.

Earlier today, Cyrus made the announcement on Instagram stating, „It’s with happiness and honor I announce I am the face of Gucci Flora Gorgeous Gardenia Eau de Parfum. @gucci and I have felt like family for a long time in our collaborations which have always revolved around vibrant color, self-expression & unapologetic contradiction. Being tough in a soft environment or still in a chaotic moment. #FloraFantasy is being who you are. None of us are made with one ingredient. We all have different notes, some subtle and some bold. Just like Flora!“

The campaign, which is shot and directed by photographer, Petra Collins, will feature Cyrus in a series of shots with the fragrance. Gucci’s creative director, Alessandro Michele, is taking over the creative helm of the campaign, describing Cyrus as „an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time. I admire her and I think she will perfectly embody the new Gucci Flora Gorgeous Gardenia fragrance and story.”

In addition to Cyrus, the fashion house has also secured partnerships with celebrities like Harry Styles and Gucci Mane. With a following of over 135 million on Instagram, Cyrus’s appointment to Gucci’s brand will bring in a more diverse and younger following.

Gucci’s Flora Gorgeous Gardenia Fragrance will be available beginning in August at Sephora, and nationally in October.


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