Paco Rabanne Merges the Worlds of AI Technology and Fragrance

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Scents have always triggered feeling – “stop and smell the roses” or “wake up and smell the coffee” are proving phrases. Now Paco Rabanne, known for its fashion and fragrance sensibility, is taking the sensation of smell to another level (hint: one of its main ingredients is technology).

Aptly named Phantom, the house’s new men’s fragrance experiments with AI technology, which comes as no surprise considering Rabanne was a pioneer of space age fashion. Not only does the figurine robot bottle package notes of lemon, patchouli, lavender, and vanilla, it also uses neuroscience to have you smelling “energized, powerfully confident, and sexy” and feeling it too. That’s thanks to the styrallyl acetate molecule which, with a healthy douse of the scent, triggers alertness and activates said emotions. The fragrance also comes to *digital* life with a coordinating app that connects to the Phantom Universe just by tapping your phone to the bottle.

Apart from being an indication of recent space fascination and fashion’s deep dive into technology, Phantom also delves into sustainability with an easily preservable bottle.

Phantom is available for purchase on

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createdAt:Mon, 26 Jul 2021 15:37:16 +0000
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