Beauty Secrets We Learned From Drunk Elephant’s Tiffany Masterson

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As far as we know, there’s almost no such thing as effortless beauty. From facial treatments that leave your complexion dewy and luminous to the perfect winged eyeliner, experts reveal their most-trusted, insider hacks for CR’s series, Beauty Secrets.

Drunk Elephant founder Tiffany Masterson doesn’t wear more that a stitch of makeup on her face every day, but you wouldn’t be able to tell from her dewy, flawless complexion. The skincare enthusiast wanted to launch her own line back in 2014 and found herself intrigued by Marula Oil, found in the Marula trees in South Africa, due to its potent antioxidant and healing properties. „I read about doctors actually using it on radiation cancer patients, and that really struck me,“ she tells CR. „It absorbs really quickly, has antioxidants and omegas, and is very healing to the skin.“ After a google search led to a few cutesy photos of elephant acting „tipsy“ off of the Marula fruit, Masterson was sold.

Her skincare range is now one of the fastest growing brands in Sephora’s history, with the TLC Sukari Babyfacial coming in as one of the store’s best-selling products of last year. Here, CR caught up with Masterson about her skincare tricks, her go-to makeup products, and why the beauty industry is embracing „clean“ products.

What’s your skincare routine like?
„Well, I use Drunk Elephant. [laughs] I actually have an oil balm cleanser that I made on my own that I’ll probably launch one day. So I cleanse first, and then some nights I use my TLC Sukari Babyfacial and mix my products together. One night, I might use TLC mixed with B Hydra mixed with a drop of Marula Oil. I go to bed and in the morning, I don’t cleanse and usually my skin is perfectly balanced from the night before. I apply vitamin C serum and whatever I’m in the mood for. I don’t wear foundation so I add a pump of D-Bronzi.“

What about five makeup products you love?
„I use Anastasia Eyebrow Gel for my eyebrows. And then eyeliner, whichever one is around. I have two girls, so it’s not hard to find an eyeliner around but I think I use Marc Jacobs. And then I use mascara and thats it. Sometimes I wear Marc Jacobs lipstick and I use Lippe Balm first and then put the lipstick on top so it’s not too drying.“

What skincare advice would you give to a beginner?
„Your skin can benefit from one ingredient, but you need a lot of things in your routine to support your skin’s acid mantle, which is the most critical thing for your skin to function as it should. Your skin needs to be cleansed with a low-pH cleanser, because you have an acid mantle at the surface and its job is to hold the pH balance. It’s got the micro biome there, helps lock in moisture, and prevents bacteria from getting in. It’s like an invisible shield we all have that the skin produces itself, which is why I only cleanse at night, because I don’t want to remove that in the morning. It’s gold, if I could bottle it and sell it I would. The second thing is vitamin C, which helps prevent against future damage. It should be a staple in everyone’s routine. Then physical protection like sunscreen. I prefer chemical protection, because I think it’s less linked to breakouts.“

Is it possible to over-cleanse?
„Absolutely! It’s one of the worst things you can do. Cleansing at night, getting off the grime and pollution of the day is important, but cleansing again in the morning is not good for the skin. You may be removing your acid mantle with a cleanser that has a high pH level or an alkaline cleanser.“

Your products are certified clean. Why do you think there’s this movement toward clean beauty?
„To me, what clean means is faith. When you put a product on your face and assume it
absorbs into your bloodstream, the ones that aren’t associated with internal disruption or disease are considered clean. Essential oils are clean, silicones are clean, drying alcohols are clean, but are they aren’t good for the skin. My products are clean, but for skincare that’s not enough. Drunk Elephant is clean-compatible, which is taking it a step further and looking at ingredients that are potentially disruptive to the skin organ itself.“

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