Hugo Declares its Love for David Bowie with New Capsule

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Hugo’s newly released capsule collection announces its adoration for the late musical legend David Bowie. The Hugo Loves Bowie line takes inspiration from the artist’s Berlin Trilogy, which he created between 1977 and 1979 and consists of the albums Low, Heroes, and Lodger.


The collection of sweatshirts, tees, and other wearable pieces for men and women reference this work by emblazoning Bowie’s image and words on the pieces. Accessories including hats and scarves are also printed with the slogan the artist used to promote Heroes: “Tomorrow belongs to those who can hear it coming.” For the accompanying campaign, Bowie’s sartorial influence is apparent in the rock ‘n’ roll ready hair and eyeliner.

The Hugo Loves Bowie capsule is now available to shop online and in Hugo stores.


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createdAt:Wed, 15 Jan 2020 17:18:40 +0000
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