Anine Bing’s Lingerie Campaign is a Beautiful Tribute to Real Women


Lingerie can be incredibly empowering. “Women wear it to feel great for themselves, far more than wearing it for someone else. You’re the reason,” Anine Bing, the former blogger and singer, who debuted her namesake line of model-off-duty staples in 2012, tells CR. The designer’s cute and comfortable underpinnings, in particular, have developed a cult following among it-girls like Kendall Jenner and the Hadid sisters. Last week she expanded and re-launched her best-selling range of lingerie (all priced under 0) with an inspiring new campaign featuring real women—ages 19 to 64—with zero retouching. “They’re entrepreneurs and artists, survivors and life-givers,” says Bing. “Each has a unique story to tell.” Check out some of CR‘s favorite images from the campaign below and shop the collection here.

Chloe Hayward, 28

Model―Creative Catalyst―Music Lover―Amateur Comedienne

Maya Haile, 33

Charity Founder―Global Citizen―Fearless Soul

Angelina Jolin, 51

Fashion Editor―World Traveler―Force of Life

Janna Tew, 19

Makeup Artist―Risk Taker―Will Smash the Patriarchy

Kylee Heath, 27

Hair Stylist―First Time Mom―Free Spirit

Jessica Gomes, 33

Beauty Brand Founder―Environmentalist―Creates Community

Meredith Burner, 35

Photographer―Activist―Kicked Breast Cancer in the Ass

Julie, 64, and Ashleigh Dempsey, 38

Left: Dermatologist―Adored Grandmother―Killer Abs
Right: Kid’s Shoe Brand Founder―Born Connector―Mom in Chief

Photography by Benjo Arwas


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