Jeff Koons‘ Second Collaboration with Louis Vuitton is Literally a Work of Art


Have you ever spent a whole day admiring your favorite paintings at a museum only to be disappointed with the gift shop’s lackluster offerings? There must be a better way to wear one’s love of fine art than a canvas tote bags, right? This conundrum was remedied last spring when Jeff Koons crafted his „Masters“ collection of bags with famous paintings for Louis Vuitton. Graphic and unexpected, the team-up was so popular that the storied French brand has connected with the contemporary artist again for round two.

Today, the house unveiled the new collection, featuring famous works such as Paul Gauguin’s Delightful Land (1892), Édouard Manet’s Luncheon on the Grass (1863), Claude Monet’s Water Lilies (1916), and more. The collaboration features a variety of bag and wallet sizes, all bearing the name of the artists in block gold lettering, as well as Koons‘ iconic bunny in a hanging leather charm, and the his initials in the style of the „LV“ logo. As an added bonus, each piece arrives with a biography and portrait of its featured master.

Koons himself is clearly having a lot of fun with the creation. “They are part of my DNA,” he said. “When somebody walks down the street with this bag, or sits in a cafe with this bag, it’s communicating a love of humanism.” Indeed, there is something special about the promotion of other artists. There’s an added layer of interest—you’re not just getting a Vuitton bag, you’re getting one of your favorite works of art as well.

The second chapter of the Louis Vuitton Masters collection will be available starting October 27, 2017.


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