5 of the Best Contemporary Swimwear Brands


We’re already halfway through summer and if you haven’t already suffered from a few severe bikini-induced meltdowns then you’re either lying or you came into summer very well prepared.

For most of us, choosing the perfect swimsuit comes down to a few simple factors: tan-ability – yes, that super sexy cut-away bikini makes your waist look miniscule, but you might go home looking like a tiger if you lay out in the sun for too long.

Then there’s the very sensible notion of support – underwired bikini tops are so early 00s (and not in a good way) so going au naturel is usually the best option, but depending on how active you plan to be on your holiday – a good solid swimsuit can usually go a long way for those sluggish early morning guilt-swims.

And most importantly, it’s about having options. Lots and lots of options. Not only in case you bump into someone wearing the same swimsuit by the pool, but also so that you can change up the vibe on a daily basis – no-one wants to be caught on their Instagram stories wearing the same yellow bikini for the entirety of their 10-day trip. Here we present five of the best new (soon-to-be-cult) swimwear brands for the season.


A firm favourite of MIA and Dua Lipa, Fantabody is the brainchild of Milan-based fashion photographer Carolina Amoretti. Previous seasons have seen ready-to-wear bodysuits made of super-shiny Italian Lycra and delicately brushed velvet, but for SS17, Amoretti presents her debut collection of swimwear and it’s better than we ever could have imagined. Super-flattering high-leg swimsuits in juicy shades of deep grape and citrus lemon are athletic enough to do lengths in but slinky enough to be worn out of the water with a skirt or jeans.


Hunza G

Cult London-based swimwear brand Hunza G has been around since the 80s when Julia Roberts rocked their slinky Lycra dress in Pretty Woman. Today—the brand—which has been revamped by Creative Director Georgiana Huddart—has become the go-to swimwear brand for everyone from Emily Ratajkowski and Rihanna to Adwoa Aboah. With their signature seersucker frabic, insanely flattering cuts and 80s work-out vibes, Hunza G is a no-brainer summer choice (and an instant hit on Instagram).



What started as an ultra-modern, all-cotton underwear line designed by Central Saint Martins and Hussein Chalayan alum Marie Yat, is bound to be a game changer in the swimwear industry. Presenting her debut swimwear collection, (which continues to explore simplistic, sensual designs elements like delicate cut-outs and floating suspender straps) Marieyat marries relaxed Italian fabrics with subtle tones of black and stone – they’re not poppy and obviously ‘gram worthy, but they’re timeless and super flattering.


Matteau Swim

Designed between Sydney and New York—by stylist Ilona Hamer and sister Peta Heineken—Matteau is a brand that merges timeless designs with simple silhouettes and has already become a staple for everyone including Hailey Baldwin and NY model Coco Baudelle. The sisters’ aim was to simply reduce the swimsuit down to its bare essentials by creating a “calm and assured aesthetic”. Think ultra-low back swimsuits with spaghetti straps in burnt orange and olive green and sports bra tops complimented with the perfect tanga bottoms.


Wave & Watermelon

Conceived as a rebellion against the idea of perfection that’s so often projected in the swimwear industry, Wave & Watermelon is the Copenhagen-based brand that’s quite literally about to make waves. Founded by Katarina Hentze Grahn (the sister of insta-crush Veneda Budny), Wave & Watermelon blends together badass 90s hip-hop vibes—think slouchy Dickies worn with a Brazilian bikini and nothing else—with minimalist Danish design-inspired sports tops and classic triangle bikinis (in colourways of rich ochre, crisp white and early noughties J-Lo inspired silver).



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