Guess Taps Hailey Baldwin

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Socialite turned model, Hailey Baldwin is a natural fit for Guess Jeans—pun intended. The leggy blonde was photographed by Rayan Ayash alongside models Emma Stern and Stefano Sala for the denim giant’s Spring 2017 ad campaign, which was directed by its chief creative officer, Paul Marciano. In the ads, Baldwin brings her natural Cali cool to a series of sunny white denim separates, a peach-colored dress and bomber combo, and a floor length silk dress. The end result is natural follow-on from the beach-y Guess ads that Gigi Hadid fronted in 2015—and a far cry from the super sexy ones with Claudia Schiffer in the early ’90s.

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createdAt:Thu, 27 Jul 2017 19:01:44 +0000
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