Vetements is Filling Up the Windows at Saks With Used Clothes


Demna Gvasalia has made clear his intention to embrace what he calls “slow fashion.” Along with his brother and business partner, Guram Gvasalia, he aims to employ strategic scarcity at Vetements, meaning that less clothes are made at a higher point of quality each and every season.

Speaking in an interview with WWD in February of this year, Gurum explained the duo’s concept in more detail: “We’re producing so much garbage in this world. And I don’t want to call clothes garbage; but for me, it’s wasteful,” he said. “In a world full of garbage, we produce more and produce more, that at the end of the day, no one needs anymore.”

The above sentiment brings light to the message behind Vetements’ new installation at Saks Fifth Avenue in New York City. Before taking over the windows at the iconic department store, Gvasalia asked store employees to donate their unwanted clothing, as well as Saks itself to free up any unsold merchandise. The designer then piled up the discarded items to create a dramatic display, which was revealed for the first time over the weekend.

The mountain of garments will keep on growing until August 10th, doubtlessly proving how much clothing the average person owns that they don’t really need. After that date,everything that’s accumulated will be donated to RewearAble, a nonprofit that recycles clothing and employs adults with developmental disabilities.

In the past, Vetements has been behind the kind of trendy pieces that might be associated with fast fashion and over-production. Its infamous DHL logo tee being just one such example. Yet Gvasalia is pioneering in his approach and if the installation signals a pivot toward the making of clothing that transcends typical seasons, we’re sure that the fashion industry will embrace it. Either way, the unorthodox window display at Saks is likely to get the thousands of New Yorkers who walk by it every day thinking.


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