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Meet the Indie Singer Making Waves in NYC
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In a matter of months, indie songstress Julietta has emerged as one of the most promising talents on the New York music scene. The talented singer was born and bred in the city and has built her career from the ground up, playing gigs at underground venues like Baby’s All Right in Brooklyn. From there, her cerebral, electro-pop sound caught the attention of fans on SoundCloud and record label 300, who signed her to a deal halfway through last year. She’s in good company on 300’s roster, with fellow signees Migos and Fetty Wap, but her own approach to making music is altogether a little different. Bypassing the usual EP or album formula, she traveled to the jungles of Nicaragua to set down a series of tracks to be released as stand alone singles in a creative commune-style spot, called Maderas Village. The first of these songs to drop is her new single Beach Break, a hauntingly dance-y melody that’s equal parts Lana del Ray in prettiness and Julietta’s own brand of New York City, tough-girl attitude. On the cusp of her own big break, we sat down with the exciting up-and-comer to discuss conquering the music industry on her own terms, bad tattoos, and fake IDs.
So you grew up in New York City?
“Yes, the Upper West Side.”
How has that affected your perspective as an artist?
“Growing up here was kind of crazy. You have the whole world in a city and if you’re a rebel it’s really easy to get in trouble. So that was my thing. It was a little bit of a mess, but at the end of the day it made me a good soldier in the world.”
Were you the rebellious private school girl that would sneak out to go downtown?
“Totally. There was Saint Marks. That was the place to go to get fake ID’s, tattoos, and piercings. Let me tell you, I have a misspelled tattoo and I have a bear claw that was supposed to be a lion claw. At the place I got tattoos they said ‘where’s your ID?’ and I was like ‘you sold me my fake ID.’”
When did you start writing songs?
“I started writing songs when I was going through some adolescent traumas at 13. I felt that no one wanted to listen to my personal issues, so I wrote it down and sang it for myself. It was not until after college that I realized that music was what I wanted to do in my life, full-time. I would be cheating on my passion for it if I decided to play it safe and settle down with a regular job.”
What’s your song writing process?
“It depends. Sometimes I’ll be with a producer and they’ll have a track, other times a story or a feeling will come to me and I’ll freestyle on it. I get very affected by other people’s pain and emotions, so I tend to find intense inspiration through what my friends and family are going through in their lives.”
How did you find your way down to Nicaragua?
“A friend of mine started Maderas Village with another friend of his. When you’re stuck in life you’re always saying ‘when am I gonna go? How am I gonna do that? I can’t go there!,’ but you just have to fucking do it. I wasn’t supposed to be creating work while I was there, but I met a producer in L.A. three days before I left and I asked him to come with me. We were constantly barefoot, mud-sliding all over the place, but somehow we created some good music in the mix.”
What message do you hope that your music sends?
“I hope that people listen to my songs and get lost in the moment. I also hope that they’re able to listen to them and hear that it’s somebody opening up, so to take my lyrics as real human feelings rather than an opportunity to judge somebody.”
What’s next after Beach Break?
“We’re going to do a bunch of single releases instead of an EP or an album. We created three songs in Maderas Village in total, but I’m still deciding on which track will come out next. For now, I’m really excited about the release of Beach Break. It’s amazing to be able to speak about a song I wrote in Central America with magazines like CR. I’m excited to continue playing the song live and bringing the Beach Break vibe to people around the world!”
Why did you choose to put out a series of singles instead of an album?
“I’m still under the radar a little bit and I wanted to be able to build my career organically. It’s a slow and steady approach—and it feels right for me.”
What role does fashion play in your music?
“With clothes it’s just like music. It’s not about what’s trendy; it’s about what I feel. I am very influenced by the look of Italian women in the 1970’s. They just looked so chic. I grew up with an elegant Italian family, so I like that with an added edge. My style is dark, with a little bit of a sweet and flowery flow.”
Is one of your long-term goals fame?
“I don’t think I could handle the whole pop star thing. When somebody tells me what to do too much I hide and regress. Once you become a pop star you’re on somebody else’s agenda. I would prefer to have freedom to create whatever I’m feeling at the moment. I need to have freedom to move.”
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createdAt:Thu, 16 Mar 2017 21:17:19 +0000
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