Gigi Hadid’s Personal Makeup Artist Just Landed a Major Gig at Maybelline


The name Erin Parsons might not ring a bell (yet), but her handiwork is likely all over your Instagram feed. The seasoned pro is Gigi Hadid’s personal makeup artist and her A-list client has just helped her score a major gig at Maybelline. In her new role as global makeup artist for the beauty giant, Parsons will oversee all of Maybelline’s campaigns with Gigi, who’s been a spokesmodel since 2015, as well as its other official faces. In addition, she’ll be tasked with signing off on Maybelline’s marketing materials and looks for runway shows at New York Fashion Week.

Before flying solo as a makeup professional, Parsons spent her formative years learning under Pat McGrath. Speaking in an exclusive interview with WWD today, she recalled her lifelong obsession with cosmetics which landed her in hot water as a teen in her native Ohio: “I grew up in a poor, strict household, but I was obsessed with makeup and how it made me feel—I loved seeing Christy Turlington with her perfect brows and lipstick, and I wanted all of that. I literally got caught stealing Great Lash mascara when I was a kid—and I’ve already told the president of Maybelline this—and now I’m the global makeup artist.”

There’s no word on what Parsons first move at the brand will be, but she stated in the same WWD interview that she hopes it will lead to the development of new beauty products further down the line.


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