At Balmain, The Nipple Is Free


Balmain has released a nipple-heavy Spring 2017 campaign. Eschewing social media mega models like Gigi Hadid and the entirety of the Kardashian-Jenner clan, the ads see Isabeli Fontana, Natasha Poly, and Doutzen Kroes don a series of sheer tops and dresses, alongside nearly fully-clothed male models, Tony Ward, Gabriel Aubry, and Jon Kortajarena. The ads were inspired by Olivier Rousteing’s concept that fashion is music and photographed on a breezy Californian road by Steven Klein, with creative direction by Parisian ‘photo whisperer’ Pascal Dangin.

“We may have shot this campaign on an early winter morning on an out-of-the-way highway in California—but for Steven, Pascal and me, it was important that these powerful images not be easily defined by a place, an hour or a season,’ explained Olivier Rousteing in a statement from Balmain today. “Instead, a striking, dream-like ambiance offers the perfect complement to the fluidity and relaxed sensuality of Balmain’s Spring-Summer collection. We capture moments of a mysterious journey of a diverse cast of models, a nomadic Balmain army forcefully moving through an oneiric landscape—an environment which, like the collection itself, has been stripped back to the essential.

And that essential includes, of course, music. For me and my generation, music is simply inseparable from fashion. Those who know Balmain will recall that it has played a key part in the house’s previous campaigns—whether the focus was placed on today’s artists themselves or on a shared creative collaboration with them. Here, the impressive towering speakers that line the mysterious pathway make very clear that ours is a journey that is accompanied with a powerfully invigorating soundtrack, blasting out at top volume, at every step of the way.”

This isn’t the first time that the creative director has switched up Balmain’s advertising strategy. Kanye collaborations aside, many will remember the surprise when he tapped original supermodels Naomi, Cindy, and Claudia in a roll of electric black and white photographs for Spring 2016.

Scroll through to see the full campaign and click here to catch up on our behind the scenes coverage of Balmain Fall 2017.


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createdAt:Thu, 30 Mar 2017 14:18:38 +0000