Meet the New DKNY Woman

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DKNY has debuted its first campaign under the watchful eyes of new creative directors, Dao-Yi Chow and Maxwell Osborne. Photographed by Lachlan Bailey in Brooklyn, the Spring 2016 ads cast Adrienne Juliger as the new face of the brand which has been over-going a gradual transformation since Donna Karan’s departure late last year. Strong, clear, and beautiful, the campaign gives clear insight into Chow and Osborne’s plans for the DKNY girl: She’s growing out of her teenage kicks and entering the world womanhood. Scroll through for a behind the scenes look at the campaign.

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