As the saying goes, styles and trends come and go with the changing decades, however the Y2K era is one that has held fashion fixation with a lasting impact on the current generation. From iPod nanos with wired headphones to Juicy Couture velour tracksuits, is there a better era than the early 2000s?
For the fourth installment of our stylish CR Calendar series, this year’s CR calendar brings the 2000s to the 2020s in a homage to the era’s iconic musicians from past and present who have merged pop culture and fashion. Our own Carine Roitfeld and GCDS’ Creative Director Giuliano Calza bring to life the house’s newly released Bratz collaboration alongside its Spring/Summer 2022 collection in creating a nostalgic return to one of fashion’s most influential eras.
Following their collaboration, scroll through to check out the entire conversation between Carine and Giuliano reflecting on the impact of the early 2000s as well as a sneak peak of the calendar to be released every month all 2022 long. New year, new CR.
What was it like collaborating with each other on this 2022 Calendar? How did you work together to bring to life Bratz?
Carine Roitfeld: I’ve always been a big fan of calendars. When I think of GCDS, I think of sexy, and this is what a calendar needs. I know that Giuliano often references pop culture and its icons and I think this idea was the perfect match. Everything felt very organic, from styling, to photography, to casting of course. I love it when everybody is having a great time on set and this is really how it felt.
Giuliano Calza: I absolutely wanted to celebrate how fashionable these galz have always been and Carine is famous for her impeccable chic French taste, she made the history of fashion. This clash between us was absolutely the perfect recipe for the cake I wanted to make!
Giuliano, what was it like working with Carine? What does she embody to you?
GC: A dream come true. There’s no other way to describe it. I’ve always admired her, her vision, the tone of her communication and I always thought our paths might not cross…She’s Karl’s best friend, Tom Ford’s muse, Vogue Paris etc. etc….one of the last living icons! On set I found she’s exactly what I imagined—a natural, a panther with an eye for fashion details like its prey. She looks at things and knows if it works or not. I love creatives like her—the urge to create comes to you right after you visualize it.
How did you work together to bring to life Bratz?
CR: There was a lot of preliminary work, mostly research and sourcing. We wanted to convey the Bratz DNA through these pop icons while keeping it elevated, high fashion, always with a sense of humour.
Giuliano, what was in your head while designing this collection?
GC: I just wanted to bring back the memories of those kids, girls with the “passion for fashion,” choosing this quote that brings you back to 2000. And of course, me being me I wanted to have fun, adding a touch of bling kitsch.
Why do you think Bratz have maintained their relevance in pop culture?
CR: I think, looking back, they were very ahead of their time. If you look at girls on Instagram now, they want to look like Bratz. This is to me the reason why they look so relevant in today’s world.
GC: Because they have literally been aesthetic pioneers. I remember a reporter once telling me my fashion was weird and he couldn’t understand it. Many years ago, when Bratz launched I had this clear memory of people saying they were not “right”. I absolutely couldn’t help myself bringing back everyone to their childhood with a bigger message—there’s no right or wrong in fashion, there’s just desire or attraction. In the same way, I hope that 20 years from now, I will get the same love that people are showing to the Bratz dolls today.
Where do you think the current generation’s obsession with nostalgia stems come from?
CR: I think all the women we are portraying here are pioneers in their field. They are strong, independent women that always have been part of our life. I feel like the current generation always looks for people to look up to.
GC: After my generation, who has been in between the telephone and the iPhone, the new generation is now reliving in a new space with all of the 2000s trends we enjoyed. It was a time where the status of icon was reserved for few, products were less, and resources were limited. On the web, everything is so fast and so accessible that big pop stars, iconic images, and trends have no time to stay relevant for more than a week. So, we fantasize about the past!
Why do you think the Y2K aesthetics and the era as a whole have influenced the current generation so much?
CR: I think that the Y2K aesthetics feel very DIY, a look that can easily be reproduced, that feels accessible. They paved way for current aesthetics: feminine and masculine, streetwear, etc. I think it’s also about a cycle. For example, when working on Gucci’s 90s shows with Tom Ford, we referenced the 1970s. That’s about a 20 year time frame, which now corresponds with the early 2000s.
GC: I think time is going faster but our brains are going slower. We bring back bags, we bring back prints, but nothing new really has space to be. Being weird or less understandable is what I crave. I love ugly things you can’t help but think about. I want fantasies and Y2K is the absolute trend where everyone can style and play.
Carine you are familiar with GCDS, what was it like styling fully GCDS? Where did you look for inspiration in creating the looks?
CR: As you can tell from my look, GCDS can seem far from my world, and that’s precisely what I loved about it. I think the collection is so rich, with fabrics, prints, logos, that it makes for the perfect styling rack. I even ended up ordering the platform boots myself [Laughs].
Who is your all-time favorite pop star?
CR: David Bowie.
GC: Britney Spears. There’s no one more iconic. Even when something is a bit off, as I said before, (such as 2000s hair extensions) it can become part of who you are. Who didn’t imitate Britney laying on a carpet looking at an invisible camera singing “Oops I Did It Again”?
Do you have an all time favorite look or style from one of the leading ladies embodied?
CR: I love Billie Eilish’s style, I started wearing oversize myself when I was used to perfectly fitted clothes.
GC: When I saw the creative! I thought it was genius…I arrived on the set and the wig, the accessories, it was absolutely a fantasy. My faves are the bolder ones! The yellow python or the teardrop look are just so perfect.
What do you think it means to have a “passion for fashion”?
CR: I think there’s many ways. When it comes to me, I think I never lost it. Otherwise, I would just not be doing what I do anymore.
GC: The message is very clear “HAVE PASSION” whatever you do in life whatever you wanna do, it has to come from deep down, if you don’t truly believe in it, if it’s not authentic, it won’t last. I think it’s about resolving the puzzle of the real you, whatever it means or takes.
If you were a Bratz Doll, what would it be like?
CR: I actually am a Bratz Doll now [laughs].
GC: Loooong hair, big sad eyes and lip-gloss. In my collections I have this recurring look that is a short asymmetric pleated skirt, college socks, high heels and for sure a printed tee with something provocative. For sure not a male one.
TALENT Adit Priscilla, Issa Lish & Luna Bijl @adit_priscilla @issalish @lunabijl
CREATIVE DIRECTION Carine Roitfeld @carineroitfeld
CRE PRESIDENT Vladimir Restoin-Roitfeld @vladimirrestoinroitfeld
CREATIVE CONSULTING Edouard Risselet @edouardrisselet
PHOTOGRAPHY Kenny Germé @knngrm
CASTING Giulia Massullo @giuliamassullo
HAIR Olivier Schawalder @olivierschawalder
MAKEUP Aurore Gibrien @auroregibrien
NAILS Cam Tran @cam.t.artist
SITTINGS EDITOR Marie Cheiakh @siwarcheiakh
PRODUCTION CR Studio & Company @crstudio @company.paris
The CR Calendar 2022 will be available December 13 exclusively on gcds.com with proceeds donated to Save the Children.END
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createdAt:Mon, 29 Nov 2021 18:02:31 +0000
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