Every Look From Balenciaga Spring/Summer 2022

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Demna Gvasalia transports us to an alternate universe filled with „Balenciaga Clones“for Spring/Summer 2021 making us question what is truly real and fake in this digital era? Did the show actually happen? Or was it completely simulated due to the power of technological advancement of complex machinery. Thoughts of the realms of fashion and technology have captured our imagination as fashion continues to experiment with video runway presentations.

With the help of Producer Quentin Deronzier to compliment Gvasalia’s wide-eyed curiosity with tech geniuses, Deronzier began his career in video technology long before the pandemic made it a trend in fashion. Deronzier used techniques such as photogrammetry, 3D modeling, rotoscoping, and planar tracking. In addition to grafting a scanned face of the artist, Eliza Douglas was the only model who reappeared throughout the entire show. All the models were clones of her as the show was a CGI production. Douglas’s face was captured and manipulated onto the other fake models who were wearing the real Balenciaga clothes such as a sweatshirt with a Simpsons graphic and cyber gothic-styled raver pants and skirts decked out with metal hoops.

Gvasalia brought back the viral 2018 Crocs collaboration with another Balenciaga X Crocs interpretation. The famously ugly footwear are unisex, unbreakable, and comfortable. The Platform Clogs in 2018 was one of the hottest products of the year causing a viral fixation around the luxury normcore collab. It’s no surprise that they made a return to Balenciaga because of the creative director’s fascination with the modernist design to the shoe, „It’s a very innovative shoe. It’s light, it’s a one-piece foam mould and to me these kind of techniques and working with these kind of materials is very Balenciaga,“ Gavasalia said. For this season, Balenciaga transforms the classic clog and adds a stiletto heel and a knee-high boot.

Balenciaga continues to collaborate with the Italian luxury label Gucci with the switch of the double G logo to the double B handbags, baseball caps, and belt buckles in the classic beige monogram. The controversial Hacker Project returns in collaboration with Gucci Creative Director Alessandro Michele, where houses merge to further investigate the ideas behind authenticity, counterfeit, and appropriation in the fashion industry like the previous Gucci Aria collection. Some accessories take on Rene Magritte famous 1929 line „This is Not a Pipe,“ into a fashionable twist with the phrase „This Is Not a Gucci Bag.“

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createdAt:Mon, 07 Jun 2021 15:55:16 +0000
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