Coco Chanel Goes West in New Chanel Film

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As part of Chanel’s ongoing series of short films, called Inside Chanel, exploring the history of Chanel, the Chanel woman, and the secrets of the house’s manufacturing, the newest video was unveiled today. Chapter 25 encompasses Gabrielle “Coco” Chanel and her love of America.

After being welcomed to New York in 1931 and inducted into the Hall of Fame that same year, Chanel turned stateside after she returned to fashion in 1954 (France reportedly didn’t offer the designer the same warm welcome). Chanel changed the landscape of fashion during a time when women slowly began gaining more agency. Her iconic tweed suits and use of jersey fabric when no one else was using it made her a maverick in French fashion. During Chanel’s first trip to the U.S., she gave a series of interviews at the Hotel Pierre. She also met Hollywood actress Greta Garbo, whom she subsequently dressed in Chanel. A year later, Marilyn Monroe famously said that she wore nothing to bed besides a few drops of Chanel N°5.

The film charts Chanel’s meteoric rise in the U.S., such as when she was awarded the Neiman Marcus Fashion World, known as the “Oscar of Fashion,” in Dallas in 1957, making the designer a longtime household name. She also became one of the most iconic figures of the 20th century, going on to design clothing for Elizabeth Taylor, Marlene Dietrich, Jackie Kennedy, Jane Fonda, Katharine Hepburn, and Jean Seberg. When asked about her affinity for the country, Chanel once said, “It’s where I made my fortune.”

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