Adam Selman Launches New Fashion Line


New York-based fashion designer Adam Selman, known for his playfully sexy namesake line, has announced a pivot from his former ready-to-wear label to activewear with the debut of Adam Selman Sport.

A CFDA/Vogue Fashion Fund finalist, Selman began his self-funded brand in 2013 holding a background in costume design for celebrities including Rihanna, Britney Spears, and Michael Jackson. Remember Rihanna’s sheer gown embellished with 216,000 Swarovski crystals? Thank Selman for that. His trademark feminine glam styles have since made their way into the closets and Instagram pages of our favorite it-girls.

Aesthetically, the designer’s first sport collection is a continuation of his previous brand, drawing inspiration from from different eras of American sportswear. The line harmonizes performance and fashion designed with a bold attitude encouraged to wear working, or working out.

Adam Selman Sport features a wide size range from XXS to XXL while also incorporating unisex offerings for a more inclusive platform. The core styles from Selman’s new activewear label are created sustainably using recycled nylon and polyester fabric as well as environmentally friendly packaging. Pieces from the collection begin at with the majority of the collection selling under 0.

The Spring/Summer 2019 collection is exclusively available on Net-A-Porter today.


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