The Hermès Pop-Up is an Ode to Its Silk Scarves

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Ever wonder how an iconic Hermès silk scarf is made, from conception to finish? Step into the world of the Hermès Pop-Up, unveiling today in New York before traveling to other locales in Toronto, Singapore, Los Angeles, and Milan.

The complete immersive experience, called the Carré Club, will be available for the public for four days in Manhattan, in which guests can sit for a portrait, watch artists and designers demonstrate their work, pose for a sketch by Cyrille Diakine, or get a sketch by artist Edouard Baribeaud and illustrator Virginie Jamin. Artists Octave Marsal and Théo de Gueltzl will show off their skills during live sessions, including utilizing a „drawing machine“ that showcases their creative talents.

The French luxury house originated as a bridle and harness company in 1837 and launched the first Hermès scarf in 1937. The carré, French for „square,“ was made from raw silk from China and spun into yarn before being screen-printed. The scarf quickly caught on and became an iconic style staple, adorning the collars of everyone from Grace Kelly and Audrey Hepburn to Queen Elizabeth II. Currently, there are more than 1,200 Hermès scarf designs in existence and can take up to six months to produce.

„Discover silk as you’ve never seen it before. You’re invited to an unforgettable, immersive experience that will exhilarate your senses!“ says the brand.

The Hermès Carré Club is located at 459 West 14th Street from September 13th to 16th 11 A.M. to 8 P.M. Visit the website to learn more.

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