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“Bet I’ll have you naked by the end of this song,” Justin Timberlake sang to Janet Jackson in a rendition of his song “Rock Your Body” during the halftime show of Super Bowl XXXVIII on February 1, 2004. Milliseconds later, he ripped off part of Jackson’s black leather bustier, exposing her right breast and its sunburst nipple shield for over 140 million viewers across the country to see. All in nine-sixteenths of a second.
Originally, Timberlake was only supposed to tear off the external part of the bustier on Jackson, revealing a red lace garment underneath. But with the rip, both pieces accidentally came off. Though addressed at the time as “a malfunction of the wardrobe; it was not intentional,” by one of Jackson’s representatives, those few moments—which would infamously become known as “Nipplegate—made Jackson’s career unbelievably difficult for the next few years.
Since the Super Bowl aired on CBS, a Viacom company, her music was subsequently pulled from all Viacom music networks, including VH1 and MTV, and their corresponding radio stations. Her album Damita Jo, released five weeks after the performance, still went platinum, but without play on influential airwaves, it didn’t perform as well as those in years past. Almost all the blame fell on Jackson: Timberlake was invited to perform again at the Super Bowl, this time solo, in 2018, while no such offer has been extended to Jackson.
At that time, Jawed Karim, a software engineer at PayPal, could find no footage of this performance online nor of the Indian Ocean’s tsunami of that year. There had been no way to watch the event, then or any once-aired video content, again. With Chad Hurley and Steven Chen, Karim thought it would be a good idea to host a website where videos like this performance and others could be shared. Their idea for YouTube was born that year, and they began developing the code. It took off after being workshopped at a San Francisco dinner party. In 2005, Google acquired the site for .65 billion. As it turns out, YouTube’s initial success was partially due to people searching for Jackson and Timberlake’s infamous performance.
While still blacklisted, Jackson went platinum again in 2006 for her album 20 Y.O. An actress and bestselling author, she was also inducted into the Rock and Roll Hall of Fame this year and will begin her Las Vegas residency, “Metamorphosis,” on May 17 at new resort Park MGM.
And, of course, she has her own YouTube channel.
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