Here’s What to Get from Valentino’s Couture-Inspired Beauty Collection

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Valentino Beauty is on the way and it’s made for play. In collaboration with Valentino’s creative director Pierpaolo Piccioli, Valentino Beauty has been in the making for three years with L’Oréal Paris, setting out to create an „open playground where new dreams come to life.“ The over 100-piece line is designed to suit any mood or look, with a variety of impactful colors, luxurious textures, matte and satin finishes, and a wide range of shades available for everyone to enjoy.

Adut Akech and Lady Gaga were tapped to be the faces of the beauty brand and fragrances upon it’s launch for their using the power of their platforms with intention and embodying the exuberant individuality of Valentino Beauty. The line is leading with a responsible approach to cosmetics, by introducing refillable products and items wrapped in tote bags to encourage sustainability.

On the brand’s website, shoppers can also experiment with the „Try It On“ feature, where they can upload a selfie and test out different product shades on their skin tone to find the perfect fit.

The new products range from lipsticks, foundation, multi-use powders, mascara, brow pencils, eyeshadow, and glitter, providing every one-person glam squad the complete toolbox to „create their own beauty dream.“ Check out the products we’re most excited to get our hands on from the upcoming Valentino Beauty line below.

First up, the Rosso Valentino Refillable Lipstick offered in 50 pigmented shades and two couture finishes of creamy satin and soft matte, infused with moisturizing oils for a light-weight, luscious feel. The collection features 18 signature Valentino red shades of varying undertones, as well as plums, corals, nudes, and pinks. Packaged in the classic V-shaped lipstick bullet, the one-swipe color can be applied with precision for every statement look.

Valentino Beauty is also launching the Very Valentino 24 Hour Wear Liquid Foundation, which will be available in 40 shades, formulated for buildable, breathable medium coverage. It features exclusive Light-Lasting™ Technology, formulated with an extra-light absorbing powder, that offers a hydrated, semi-matte finish for both casual and glam wear. The Very Valentino 24 Hour Wear Liquid Foundation was developed from extensive research on 5,000 women across the globe to ensure the best coverage for every skin tone and skin type.

The Go-Clutch Refillable Compact Powder is another refillable product in the line, which features a fresh, soft-matte finish, of sheer to medium coverage, and wears up to 12 hours. The powder comes in five shades from light, to medium, to deep, as well as a one bronzer color. An accessory in itself, the removable compact chain allows you to wear it cross-body and Valentino beauties can further personalize their Go-Clutch by plugging a Minirosso lipstick shade into the compact for to-go touch-ups.

Valentino Beauty is embracing multi-function makeup in their Eye2Cheek Blush and Eyeshadow for customizable color play including 12 pink, orange, coral, and plum shades. It’s a sheer cream-to-powder blush and eyeshadow formula that’s infused with Valentino Beauty’s signature Roma-Light Complex™ of radiant color boosting pearls. Hop on the blown-out blush trend with this product by blending it into the cheekbones and up the brow bone for a diffused, youthful glow.

Valentino Beauty is inspired by unique beauty that comes from within and hopes to encourage all genders, ages, and cultures to express their most dazzling selves. “Beauty is a complexity resolved through love. Beauty is democratic,“ says Piccioli, who equates Valentino Beauty to „Human Beauty.“ „We grew from a two-dimensional vision of beauty to a three-dimensional one, where emotions, dreams, and individuality are as important, if not more, as any other feature.“

„I look at the identity of each individual, the uniqueness that encloses diversity and inclusivity. Beauty is about grace. Grace is something that you cannot describe, it is a perception. Beauty is something that gives me emotion. It is a connection.”

Valentino Beauty’s debut collection is now available for pre-order on

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