Alexander Wang’s Show Dedicated to American Designers Had Four Different Hair Styles

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As a homage to the pioneers of American sportswear, Alexander Wang looked to iconic and archival looks from Donna Karan, Calvin Klein, and Ralph Lauren for his 2020 Collection 1 runway show. With the collection broken down into four parts, the latter being Wang’s vision of the future of American design, he also wanted four different hairstyles to accompany the clothing.

The first group of models, wearing structured ’70s silhouettes, was styled with two different types of braids. Some of the girls had braids (which took up to six hours to create) with a center part. The hair was then saturated with handfuls of L’Oreal mousse to ease the pressure of the braids on the scalp, lock in style, and tame any fly-aways and baby hairs.”Alex wanted a very clean and graphic silhouette,” says lead hair stylist Duffy backstage. “There’s a Jet cover from 1973 with a [model with a] center part. When you look through documented trends in hair, some of the braid work was so intricate and well-executed. I wanted to celebrate that moment that was forgotten.” For the second type of braid, the hair was extended into ponytails and then wrapped with leather to resemble a bull whip.

The second group of models had their hair separated into three sections, straightened, and then finished off with loads of L’Oreal setting lotion. The aesthetic was, “graphic, hard, and shiny,” according to Duffy, but Wang didn’t want the hair to look too wet or plastic-y either. The third look was inspired by sumo wrestler hair. L’Oreal Extra Hold Gel was applied to the strands in order to achieve an iridescent, reflective sheen and the hair was then fanned out into ponytails.

The fourth group, comprised of Wang’s “gang” of regular faces Kendall Jenner, Kaia Gerber, Lexi Boling, Selena Forrest, and Binx Walton, all wore white for the show. To achieve a minimalistic, yet sexy look, Duffy wet the hair using L’Oreal serum to make the models look as if they had just stepped out of water. “We’re essentially creating clones with the other three looks, so [for] the last group of Alex’s girls, we wanted to fill in their individual personalities,” he says.

The makeup was also kept relatively subdued. Led by makeup artist Diane Kendal, the models were given luminous, glowing skin and a bit of cheek contouring using Nars’ Endless Orgasm Palette and Orgasm Liquid Highlighter. Brows were kept relatively “boy-ish” and Nars’ Orgasm Oil-Infused Lip Tint was applied to both lips and the tops of the cheekbones for a ’90s-inspired, dewy glow.

In an ode to both past and future Americana style, Wang referenced historical braids from the ’70s, as well as enlisted his usual squadron of familiar faces. It may not have been a Wang party, but it sure felt like classic Wang.

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