Beauty Secrets We Learned From Syd Hayes

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In high fashion, there’s almost no such thing as effortless beauty. From facial treatments that leave your complexion dewy and luminous to the perfect winged eyeliner, experts reveal their most-trusted, insider hacks for CR’s series, Beauty Secrets.

Syd Hayes grew up around hair. His dad is also a hairdresser and owned a small salon in southwest London, so Hayes has been immersed in the fashion world since a very young age. „I always said I wouldn’t be a hairdresser until I was 16,“ he tells CR. „I decided I wanted to go into fashion and arts and I figured I’d do photoshoots and be creative.“

Inspired by London youth culture, Hayes mastered his craft under the tutelage of the most iconic photographers in fashion, including David Sims, Mert Alas & Marcus Piggott, and Willy Vanderperre. In 2017, Hayes also launched his own line of chic yet practical hair pins and accessories, melding his love for design with his passion for hair. Here, CR caught up with Hayes about low-maintenance skincare, his take on styling wigs, and how his hair pin line came about.

Do you have a skincare routine?
„Skincare’s not a massive one for me personally, but I do use Tom Ford Oud Wood Shower Gel. That’s a biggie. I think because I’m so obsessed with the scent that I use it. It’s a bit expensive but it’s so good. I don’t really use moisturizer or anything.“

What about haircare?
„I love Kerastase shampoos just because they definitely look into the specific problems people can have with their scalps and problem areas. People put their hair under stress when they travel and there’s definitely different types of water, as well. When I trained as an assistant, [I always used] Kerastase Bain Satin 1 Shampoo. It was the beginning and start of my journey with hair. That’s definitely one that I like to recommend clients and because it’s a silky, nourishing shampoo which is good all-around for everyone. I quite like on myself the Evo Hydrating Shampoo which has peppermint and is soothing on the scalp. I’m really into Evo’s products these days because they do what they say. They’re an Australian brand and I like their whole idea. As a stylist, I don’t use loads and loads of products. Evo’s Mane Attention Protein Treatment is really nourishing and is a heavy masque.“

Favorite look you’ve done recently?
„I did just a big show in Milan for a newer brand called GCDS. [The look was] very colorful and bright and I’m getting more and more into color in terms of the work that I do and who I’m working with. I’m using quite a lot of wigs and I’m able to express hair through color. That show was very, very pink and we did these huge pink wigs on quite a lot of the girls. We did a UV pink color and we spent all night doing these wigs in the hotel room.“

Do you see any big hair trends at the moment?
„I wouldn’t say there’s one particular trend these days, but I’m definitely seeing haircuts becoming a thing again, especially in London. Girls aren’t scared to cut off their hair, even if it’s a really short buzz cut, so it’s great. I just did a hair story recently and we buzzed off [the models‘] hair and dyed one this peppermint color and the other one pale. She looked incredible with the pink hair and I’m seeing people with short haircuts and short fringes. Color is helping push those boundaries.“

How would you describe your aesthetic?
„I’m one of those people who you create something and once you create it, you’re almost moving onto the next thing because you’re always searching and things become new and evolve. People use different classic references from the ’40s and ’50s and you can change them with color. I’ve done loads of different things in terms of shows and editorials. Just on a campaign that’s coming out soon, I did an amazing new thing on Kate Moss, which will be really great to see when it comes out. Recently, I did Kendall Jenner with 11 or 12 different wigs, which is just great because you get to play with texture and shape. With a face like hers, you can go to town. That’s one of my favorites recently and was definitely a career highlight.“

Do you see the industry embracing wigs more?
„Yeah. People are accepting that wigs can be incredible and they have to be done well. The problem is with wigs is that they have to be expensive because the hairline needs to be really great. You have to make them look how someone’s hair would. I don’t know if the everyday person is going to be able to buy a wig and make it look great because they take so much effort and time. In terms of me and my work, for photoshoots I use them a lot. They are expensive, good, lace-front wigs, which aren’t cheap.“

How did your hair pin line come about?
„That was kind of an experiment. It was something that I thought was needed at the time [in terms of] design, shape, and concept. I was looking at all the girls with long hair who were walking around with messy buns and undone hair. I thought they looked really cool, way they just threw it up in a hair band, but they needed something to give it a bit of polish and a cooler edge to it. I came up with the pin thing and that’s where it started. We talked about different colored metals and shape that would help put your hair up.“

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