Kim Kardashian Is Releasing New Kimoji Fragrances


Get ready for yet another way to smell like Kim Kardashian. KKW Beauty just announced that another Kimoji fragrance set is launching this July, meaning it’s not long before fans can feel a bit closer to the CFDA Influencer Award winner.

The new Kimoji offering features three scents, much like the last release, a Valentine’s Day-themed trio of conversation hearts reading „Bae,“ „BFF,“ and „Ride or Die.“ This time, the collection will feature cherries and a peach covered in dripping cream, both in homage to Kardashian’s favorite suggestively sweet emojis, as well as a bottle that simply reads „Vibes.“ While images have yet to surface, the launch seems to capitalize on summer interests in the most Kim way possible.

Kardashian has been diving deeper than ever into the beauty world as of late, expanding her KKW brand via new palettes and lipsticks as well as holding her first pop-up in LA, which is open until July 27. Within fragrances, she’s been capitalizing on all aspects of what made her famous: Body for an intimate connection to her iconic silhouette, luxe yet minimalist Crystal Gardenia bottles aligning with her Yeezy-era aesthetic, and Kimoji for cute, cheeky takes on her social media influence.

Only time will tell whether Kardashian is truly becoming as much a beauty mogul as younger sister Kylie Jenner, but since the last Kimoji set sold out in just four days, the new scents look set to be Instagrammable hits. The release also occurs while the KKW Beauty pop-up is open, so expect to see the fruity vibes get a prominent place in stores as well as a major launch party.

The new Kimoji fragrances will be available July 14, both online and at the KKW Beauty pop-up shop.


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