Valentino Teams Up with Subway Hands

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Valentino takes getting personal to the next level in its newest campaign with the charmingly whimsical Instagram account known as @SubwayHands. The Italian brand is promoting its V-Ring bag by teaming up with Hannah La Follette Ryan, the photographer behind the account, which documents strangers’ hands on the New York City subway.

The unlikely pairing comes in the form of a pop-up inside of SSENSE’s flagship location in Montreal that will display Valentino’s VRing Station until Wednesday, April 3. Ryan shot a romantically quirky social media campaign that was featured on the brand’s Instagram. Additionally, her photos and videos will be shown at the VRing Station, as well.

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createdAt:Wed, 27 Mar 2019 17:34:17 +0000
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