Bella’s First Dior Beauty Campaign

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Since signing on as an official face of Dior Beauty in May 2016, Bella Hadid has starred in a series of playful makeup tutorials with Peter Philipps, but that’s about it—until today, when the house pressed out her first full campaign. The 20-year-old model is the poster girl for a new mascara called Diorshow Pump & Volume and she’s a natural beauty pinup, starring deep into the camera with a mesmerizing stare.

The house says that the new mascara was “inspired by the electrifying backstage atmosphere” and has a cutting-edge wand that allows it to deliver “spectacular XXL lashes” time and time again. We might be biased, but if it’s good enough for Bella, chances are it’s good enough for the rest of us too.

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