How Clubhouse Is Changing The Social Media Game

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Ever wondered what it’s like to be a fly on the wall to the world’s elite? Well there’s an app for that. Thanks largely to Elon Musk, the audio only app, Clubhouse, has rapidly caught the attention of social media enthusiasts.

Clubhouse launched in March 2020 by Silicon Valley entrepreneurs Paul Davidson and Rohan Seth. It quickly became a sensation to those within the inner circle of finance for it’s exclusive and invite only approach. After only two months the app was worth 0 million with only 1,500 users. Since then, Clubhouse has been peacefully under the radar from the public housing users like Kevin Hart, Drake, Tiffany Haddish, Virgil Abloh, and Oprah. That is until this week when Elon Musk’s audio chat with Robinhood CEO Vlad Tenev went viral. This event hosted by Tesla and SpaceX CEO maxed out the room limit of 5,000 people and was live streamed on YouTube. As of this morning, Musk confirmed a Clubhouse interview with Kanye which might beat that record. Mainstream discovery of this social networking platform has skyrocketed. Clubhouse currently has six million registered users and is valued at billion, making it a Unicorn startup like AirBnb and Uber. With Mark Zuckerberg, Clubhouse user we might add, announcing the development of Facebook’s own audio chat app, we wonder if the exclusive experience can successfully be replicated?

Clubhouse is a one-of-a-kind concept. The app doesn’t feature any pictures or videos. The content solely relies on being able to listen in to other people’s conversations. Think of it as one big conference call with famous people, the most recent being Serena Williams and Zendaya. But unlike a regular conversation, you get to drop in on a topic already specified before joining. These can be anything from business tips to sports to tech to faith and spirituality—the limit truly does not exist. But being able to hear first-hand from the world’s most successful leaders obviously isn’t free.

The launch of Clubhouse brings to light the age old yearning humans have for an exclusive experience. Similar to logomania, people are obsessed with status and being able to access something not publicly available. Maybe it’s the adrenaline rush of knowing the secret password at a speakeasy or getting a god complex from walking past the line of pedestrians into the VIP section, but Clubhouse has managed to translate this exclusive experience into their app. In order to become a part of this social network you need an invitation from an existing Clubhouse member. Every user starts off with two invites and the more they use the app the more invites they earn. Once you finally get access, if you aren’t waitlisted, chatrooms are available by chance. Chatrooms aren’t recorded and are launched and ended whenever the host decides. One twitter user described listening to Charlie Puth compose a new song live. While another dropped in on Mary J. Blige’s birthday party with Usher and Meek Mill. Experiences that are not only rare but gives listeners a community of fame and money we all crave to be a part of.

For some members, the allure of Clubhouse isn’t nearly as material. The app was created for those who like talking, primarily to an audience, and for those who like listening to conversations of interest. Unlike other social media apps, Clubhouse occurs live and allows you to speak directly with each other. For those missing the company of people, speaking or listening to an audience fills the gap for personal connection we’ve all been longing for. Media has transformed exponentially each year and this app proves we’re still learning and inventing new ways to connect with each other.

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createdAt:Thu, 11 Feb 2021 15:44:55 +0000
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