Balmain and Maluma Drop a Miami-Inspired Capsule Collection

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The next time someone tells you sitting around binge-watching old re-runs leads you nowhere, you tell them Olivier Rousteing, Creative Director of Balmain came up with a whole collection because of it. Five collections in fact, and now Balmain and Colombian singer Maluma have partnered to design a special limited-edition collection of sneakers and ready-to-wear designs.

Stuck indoors and as a means to subdue the zoom meeting haze, Rousteing looked towards the “bright tones, sharp tailoring, and incredible graphics” of his favorite ’80s and ’90s programs. In turn Balmain’s collection at the start of 2021 presented a new Miami Vice type of vibe. Their eye-catching patterns and pastel palettes particularly interested musician Maluma, whose distinctive and vibrant style coincided with this updated look.

The collaboration first took root between Rousteing and Maluma as they worked together to create a “one-of-a-kind tropical look” for the 2020 MTV Video Music Awards. The sherbet toned double-breasted silk jacket, collarless shirt, and tailored trousers perfectly paired with the the tropical essence of Maluma’s performance of Hawái. The pair knew they had a good thing going, and continued designing a whole new line of looks specifically for Maluma to wear on tour. Unfortunately, the pandemic got in the way of live entertainment, but although the tour was forced to reschedule, they’ve decided to release their Balmain-Maluma collection as a special, limited edition collection. This line complete with sneakers and ready-to-wear looks is set to be available all across the globe on April 12th.

And of course clothes aren’t the only thing to be released. During the design process for the collection, the speakers within the Balmain atelier continually blasted a soundtrack of on theme tunes to inspire and motivate the team. That playlist is now available on the Apple Music Signature Platform and will surely get you in the mood to shop this exciting collection.

The Maluma x Balmain collection is available now on balmain.com.

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createdAt:Thu, 08 Apr 2021 20:12:01 +0000
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