Gucci Rings in the Season of Love with a New Zine

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Planning to spend Valentine’s Day alone this year? Well, thanks to Gucci, you don’t have to. Introducing: Gucci Love, Love & Love by Brad Elterman. Easily categorized as an L.A. meets cupid extravaganza, Gucci’s fresh new digital zine is a sight for sore eyes. Upon browsing (or should I say, scrolling) the pages, you’ll be transported into a prime 70’s rock ‘n’ roll fantasy complete with Stevie Nicks and Olivia Newton-John-esque hairstyles.

Who better to capture Gucci Creative Director Alessandro Michele’s vision than Brad Elterman, the ultimate rock photographer? The two collaborated in a scrumptious fusion of Gucci’s color pops and lavish accessorizing with Elterman’s raw imagery style. By creating a vibrant storyline of imaginative characters, Michele and Elterman put the complex diversity of love into an engaging visual, backdropped by Los Angeles.

As for the outfits, Gucci ensured that your “but what will I wear?” worries are put to rest. Essentially a lookbook, Gucci Love, Love & Love contains a useful catalogue of Valentine’s Day date outfit inspiration. Keeping it classic with 3-D Gucci Heart embellishments on jewelry, leather, and even silk pieces, Alessandro Michele certainly made St. Valentine proud with the zine’s styling.

Of course, however, what’s Valentine’s Day without alluring perfume and makeup? Showcasing their fragrance duo, Gucci Guilty Love Edition, in addition to bright lipsticks, Gucci will inspire you to draw a heart on your face and spritz their signature aromas.

And if you’ve had enough of the digital world, print editions will be available in Florence and NYC. We’ll certainly be waiting in line.

Gucci Love, Love & Love by Brad Elterman will be available beginning on February 11th online and in-store at Gucci Garden bookstore in Florence and Gucci Wooster in NYC.

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