Is Rihanna Capitalizing on My Maskne?

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In case you haven’t seen the videos of Rihanna sneaking into your local Sephora, the multi-hyphenate is releasing her highly anticipated Fenty Skin line the day after Christmas. But Rih’s dive into the skincare market isn’t the first we’ve seen recently. Pharell’s unisex skincare company Humanrace launched back in November followed by a rumor that Lady Gaga’s Haus of Gaga would possibly be launching its own line of skincare in the near future. With celebrity beauty brands extending their portfolios into the skincare world, we’re wondering just when did celebrities become so obsessed with our skin?

If you’re anything like us, your skincare regimen went from three steps to thirty since the start of quarantine. While some carve out a quick winged eyeliner or a dab of concealer to hide the exhaustion for a Zoom meeting, makeup has seemingly taken a backseat in the pandemic era where work and school are confined to the barriers of the home. With masks being a necessary accessory, even stepping out of the house means having half your face covered. The fact of the matter is, with our faces covered up, many are going barefaced relishing in taking care of the skin while relaxing at home. Additionally, the COVID-19 pandemic has brought another plague on the world– “maskne,” or mask acne. According to a survey by market research firm Dynata of 1,000 women across the US, more than 80 percent noticed an increase in one skin problem or another since COVID-19 hit. One in four say they’re experiencing more acne, but that percentage bumps to 55 for those surveyed under 25. As with many brands at the moment, these beauty moguls are simply pivoting their product towards trends of the times as people choose more to take better care of themselves from the inside out while resting and having the time to do so. To save your skin, CR rounds up all the celebrities making the foray into skincare.

Fenty Skin by Rihanna

The singer, entrepreneur, and actress gifted the world an award worthy holiday Sephora ad. In a reverse heist, Rihanna channels Ocean’s 8 sleekness as she sneaks into into a closed Sephora to add her Fenty Skin line to the inventory. Consisting currently of a cleanser, toner-serum combo, night cream, and sunscreen, on December 26, the bad gal’s new expanded vegan, refillable, and cruelty-free skin line will share shelves with her beloved Fenty Beauty line in Sephora’s around the world.

Humanrace by Pharrell

At 47 years old, we’re dying to know the secret to why Pharell looks so good. Last month, the man that’s the walking talking fountain of youth dropped both his beauty secrets and his new line, Humanrace. The three-piece skincare collection includes the Rice Powder Cleanser, Lotus Enzyme Exfoliator, and Humidifying Cream, which all work together to prepare, repair, protect, with the goal of leaving you with a more youthful glow. The Routine Pack, aka the full set, retails at 0 (which is cheaper than buying each product individually.) All items are currently sold out.

JLo Beauty by Jennifer Lopez

You too can get the JLo glow. Recently, the ageless superstar held a pre-launch for the collection of eight glow-enhancing products part of her new line JLo Beauty that are set for a full release in early January. The line includes staples such as moisturizer, cleanser, and serum, alongside a dietary supplement that are all available for pre-order now.

Keys Soul Care by Alicia Keys

In partnership with drugstore favorite E.l.f. Cosmetics, Keys launched her lifestyle and beauty brand giving us the zen we need. Centered on wellness and self-care, the Keys Soulcare collection includes skin care supplies such as a Skin Transformation Cream and Obsidian Face Roller, alongside other products such as a warming Oat Milk and Sage Candle that are all cruelty-free.

Loops Beauty by Emily Ratakjowski

Ratajkowski added another industry to her extensive resume as she joined skincare brand Loops Beauty in October as the new creative director, and a minority stakeholder. Loops Beauty launched back in February with a range of colorful hydrogel masks for the face, lips, and eyes to indulge in while reading one of Emrata’s favorites off her book list.

Haus Laboratories by Lady Gaga

Mother monster has put blood, sweat, and tears into developing her coveted Haus Labs line of color cosmetics which launched in September of 2019, but most recently Gaga sparked rumors of a new skin care line which sent the internet buzzing . The songstress posted a video to her Instagram detailing her thoughts on #skincare, while the she may have suggested that these unnamed products she’s been working on are just made for her, fans continue to speculate in the comment section hoping that they’ll soon be available to the masses.

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createdAt:Fri, 18 Dec 2020 15:19:14 +0000
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