Saint Laurent Taps Lenny Kravitz for Fall/Winter 2020 Campaign

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Amidst a constantly-changing fashion calendar, Saint Laurent has revealed its newest Fall/Winter 2020 campaign star: Grammy Award-winning musician Lenny Kravitz. Known for both his music and style that blend his Caribbean roots with an R&B repertoire, Kravitz fits in seamlessly with the music-influenced ethos of the French fashion house.

The campaign images, under the creative direction of Anthony Vaccarello and shot by David Sims, feature Kravitz looking right at home in rock-inspired outfits. In one, he sports a sharply tailored blazer over a satin button-down, tight black pants, and sunglasses. Another shows Kravitz in a leopard-print long-sleeve shirt cinched with a matching necktie, pegged trousers, and black leather boots. Flaunting Saint Laurent’s Fall/Winter 2020 collection, the musician radiates cool with his nose and ear piercings, dreadlocks, and wrist tattoo also adding touches of his personal style.

Kravitz is no stranger to the magic of Vaccarello’s designs, as he and his daughter, Zoë Kravitz, who has been an ambassador for the brand for several seasons, were spotted together front row for Saint Laurent’s Fall/Winter 2020 Paris Fashion Week show.

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