Beauty Secrets We Learned From Allan Avendaño

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As far as we know, there’s almost no such thing as effortless beauty. From facial treatments that leave your complexion dewy and luminous to the perfect winged eyeliner, experts reveal their most-trusted, insider hacks for CR‘s series, Beauty Secrets.

Allan Avendaño initially thought he’d make his mark in Hollywood by directing film and TV, but ultimately found his place in the entertainment industry by way of the wardrobe department. His interest in fashion eventually led to makeup, and now the artist is responsible for Jodie Turner-Smith’s bold beauty looks, Vanessa Hudgens’ signature smolder, and Joey King’s adventurous eyeshadow.

Here, Avendaño breaks down some of his favorite looks, how to achieve the perfect cat eye, and why the ’70s are his favorite era for beauty.

Do you have a favorite look you’ve done recently?
“Most recently, I was working with Jodie Turner-Smith for Queen and Slim press. She’s such an incredible creature. The best part is how rich her skin tone was. It really allowed me to do things that necessarily wouldn’t have the same sort of payoff on lighter skin tones. In particular, when I did her for the Governors Awards back in October. We did a simple rose gold eye. She was wearing this beautiful emerald green Balmain look, and being able to pair it strongly with a bold orange lip on top of her skin tone being so deep was really something beautiful. Then there was one other [look] for a Q&A–she told me I could do whatever I wanted, so I did a strong cat eye. I took manicure tape–tape that you put on nails–and I cut the edges so that it would be sharp. I placed it on top of the liner, so there’s this solid metallic line right above the cat eye. Every time she blinked you’d get this metallic hint but it wasn’t overpowering.”

Speaking of the cat eye, do you have any tips for doing the look on yourself?
“I tell people to start at the outer corners of their eyes and to draw a faint line from the outer corner and aim it towards the end of their eyebrow. Obviously some people’s eyebrows land straight, but it’s wherever a true eyebrow should lay, which is towards the temple. Take it from the outer corner, aim it towards where the end of the eyebrow should go, draw a faint line, and keep it about two centimeters long, maybe three if you’re going for a little bit more drama. Then draw a triangle from there and cut it towards the end of your eyeball–if you’re looking straight, it’s where your eyeball would end. Fill that, and then draw the finest line from the inner corner to meet with that.”

Do you have a favorite era for makeup?
“Like I said, eye work is my favorite. I love creating that vampy, exotic eye shape that pulls out and I take that inspiration from the ’70s and Jerry Hall, and then the Tom Ford/Gucci ads [in the ’90s]. The 1970s are my favorite period. It was glamorous. It was a little glitzy. There was a lot of makeup and then they topped it off with a glossy red lip. There was a lot of things happening, like that Studio 54 vibe. I really enjoy that and I think I bring that into a lot of the I work I do.”

How has your approach to doing makeup changed in your career?
“I loved to make people look super glamorous and accentuate their beauty. I wasn’t a person that would try to completely reshape people’s faces. But as the industry has grown, a lot of times you have to adapt. My motto with makeup and my style is down for anything–because there’s a lot of people that want to look glamorous and say, ‘Ooh, snatch my face.’ Then, there’s people like Joey [King], who is so minimal. Just a dash of blush, we can play with her eyes, but she really just loves clean, glowy skin. Then you have Vanessa [Hudgens], who’s in the middle. She does like a bit of contour, but for the most part we can do anything. She’s very confident. She can do natural, she can do smoky. The same with Jodie. So now [my style] is adapting to everyone. Sometimes people want to get adventurous, and you have to be ready for that.”

What are some of your favorite products in your kit?
“I love skin so much and I love trying to perfect it, so first for skin, I do the Natura Bissé Diamond Cocoon Hydrating Essence. It’s like a toning lotion, and I use that before anything. I also love the Tatcha Camellia Beauty Oil to apply on skin before foundation. It really helps the foundation move, but it’s not super greasy that you feel like you can control it. Then for foundation, a go-to would be Armani Luminous Silk. But lately I’ve been into this new Bite Beauty one that just came out, the Changemaker Supercharged Micellar Foundation. It’s in between a foundation and a tinted moisturizer. It’s creamy and it’s easy for people to apply for every day.

Then for tools–there’s this random brush from Nyx cosmetics–I know it’s so crazy that it’s from a drugstore brand–but it’s called the Angled Buffing Brush. I use it to apply my foundation. You can use it to spread the foundation, but you can also pat it in like you would a Beautyblender. And another is the Individual Lash Curler from Lash Star Beauty. It looks like tweezers, but you put it on your eyes and it curls each lash individually. It’s really saved me, especially with false individuals to try to get those to stick to your natural lash and curl upwards.”

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createdAt:Fri, 24 Jan 2020 14:40:52 +0000
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