Jennifer Lopez is the New Face of Coach

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With a packed year full of movie premieres and that fashion week appearance, Jennifer Lopez has had a bright 2019. She will keep the fashion moments coming next year as the new global face of Coach. The actress, musician, and unfailing style icon will front the brand’s advertising campaigns throughout the Spring 2020 season for its leather goods, apparel, and footwear. Creative Director Stuart Vevers believes Lopez makes a natural fit for Coach, as both come from New York, and because her creative force will be captured by the lens of Jeurgen Teller (who shoots all of the brand’s campaigns).

Bronx-born Lopez also feels that the partnership appeals to her urban fashion sense. “Coach is a timeless brand that I’ve always been a fan of,” Lopez said in a Coach Instagram post, “It speaks to my personal style—an uptown downtown mix.”

Lopez is the latest in Coach’s all-star roster of celebrity spokespeople, many of which have been announced within the last week for its holiday campaign. Among these are Kate Moss, Megan Thee Stallion, Yara Shahidi, and Miles Heizer.

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