Drake’s Best Fashion Collaborations

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Drake and business partner Oliver El-Khatib officially established October’s Very Own in 2011, following a highly successful outwear collaboration with Canada Goose. The streetwear label, named to honor the rapper’s crew who’s birthdays are in October, quickly transcended any status as Drake’s merchandise and grew into a covetable brand in its own right–although the rapper’s association with and constant repping of the brand certainly helped. With OVO, Drake has flexed his business acumen, structuring the brand with limited drops that keep fans clamoring for more. In addition to the label’s own custom designs, location specific drops (there are 10 stores globally, and counting), album-related releases, and seasonal collections, OVO has been a powerhouse of collaborations with well-established names. Whether its OVO X Canada Goose or OVO X Timberland, the “OVO X” formula has given a new meaning to the Drake equation as each of the rapper’s capsules proves more successful than the last. In celebration of Drake’s 33rd birthday, CR looks back at his top OVO X creations.

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