Demna Gvasalia’s Second Balenciaga Campaign

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At Demna Gvasalia’s Balenciaga, celebrity campaign cameos are out and lesser-known models are in. The Georgian designer took to the streets of Paris with a bevy of fresh faces for his debut Fall 2016 ad series back in June—and today, the house has released a new set of visuals with the same casting approach for his sophomore Spring 2017 collection.

Photographed by Harley Weir and styled by Demna’s friend and frequent collaborator, Lotta Volkova, the ads place models Sunniva Vaatevik, Amandine Renard, Shujing Zhou, plus four more, in the spotlight. Shot in a subtly fetishistic series of poses against synthetic-looking theatrical drapes, the end result is fresh, kinky, and slinky—and signature Demna in the best possible way.

Catch up on every look from Balenciaga Spring 2017.

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createdAt:Mon, 27 Mar 2017 13:44:54 +0000
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