Irina Shayk Stars in Self-Portrait’s Resort 2022 Campaign

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Self-Portrait’s Resort 22 collection embodies a relaxed, almost innate romance and sensuality within women. The campaign stars CR 19 cover girl Irina Shayk,lensed by acclaimed photographer Harley Weir and styled by Haley Wollens. Weir’s sensitivity and ability to find intimacy with her subjects compliment Shayk’s vulnerability in front of a camera, allowing the messaging of this collection and Self-Portrait’s identity to shine through.

“Irina has this incredible natural balance of strength and femininity – she has this infectious independence and sense of who she is, and epitomises these different sides of what it means to be a woman which I really wanted to capture with this campaign and collection. She is romantic yet powerful and sensual yet vulnerable, all at the same time. This is what self-portrait is about – enabling women to feel like the best version of themselves, wherever they are, whatever they are taking on that day,” said founder and creative director of the brand, Han Chong.

Self-Portrait shared this exclusive behind the scenes photo from the shoot with CR. “The shoot was very organic and natural at the beautiful mansion at Oyster Bay and everything went very smoothly, it was an ideal collaboration – I was being me on set and enjoyed every gorgeous piece of the collection,” Shayk said about the shoot. “I’ve been a huge fan of Self Portrait before and a good friend works there who is always sending me some fun pieces for me and my daughter to wear. When I had an opportunity to become a part of this campaign of course my answer was yes!”

The collection consists of comfortable knits, jerseys, and cottons in an organic palette of colors like dusty rose, ivory, almond, and muted green. Soft-spoken femininity carries throughout white lace dresses to beige knit co-ords, all backdropped by landscapes of lush green grass and dreamy pink sun-set skies. Self-Portrait prides itself on making clothes for real women, prioritizing functionality without jeopardizing style.

The collection is available now on self-portrait-studio.com and in stores.

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