For Fall/Winter 2021, Moncler Takes-On Tokyo

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For his latest Moncler Genius collection, 2 Moncler 1952 menswear designer Sergio Zambon transported the brand nearly ten thousand miles from its headquarters in Milan. More specifically, he took it to Tokyo. In order to fully encapsulate and comprehend the true nature of the city, Zambon began the collaboration by focusing-in on two cult Tokyo-based brands, And Wander and Suicoke, who specialize in progressive outdoor wear and shoes, respectively.

Thus, through the lens of these two brands, Zambon was able to see past the hyper-kinetic metropolis that Tokyo appears to be on the surface, to the more stoic, environmentally minded nature that permeates the city. From this analysis, he crafted a collection that is as visually stimulating as it is cozy, as it features a myriad of oversized puffy coats and furry hats in an array of vibrant colors.

Seeing as Zambon frequently involves artists in the development of prints, this collection is no exception. For this season, he enlisted the help of Karo Akpokiere, whose humorous and engaging drawings, as well as his comic-like deconstructions of the Moncler logo make the pieces even more dynamic.

Although the garments themselves and campaign images may be a shock to the retinas, the idea of “resting out” is central to the collection. The knit tracksuit, plush hats, and cozy coats are intended to be worn outside of the home all evoke a sense of comfort and utility. Yet, their clean, genderless designs seem as though they could traipse down any runway. With his Fall/Winter 2021 collection, Zambon once again proves just how seamlessly and coolly he can fuse Moncler’s practical mindset with its increasingly fashion-forward one.

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createdAt:Fri, 03 Sep 2021 21:47:43 +0000
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