Chanel Launches Eyewear E-commerce Experience

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Coco Chanel was known for her strings of pearls and cuff bracelets, but the iconic designer had another signature accessory, too: her eyeglasses. Mademoiselle Chanel’s smart specs perfectly complemented her classic look. Now, the house of Chanel is encouraging everyone else to find the frames of their dreams with the launch of its eyeglass collections on its site.

To celebrate the e-commerce addition, Chanel debuts its Fall 2020 eyeglass collection. The frames are inspired by the brand’s emblematic tweed, with woven metallic detailing at each temple.

A selection of over 300 styles is available online, and if that sounds overwhelming, Chanel is here to help. The brand’s tailored online experience allows clients to discover the eyeglasses by theme, frame shape, and color. Fears of incorrect sizing are also washed away with the assistance of a virtual try-on function, which allows clients to find their desired style and fit.

Knowing that the perfect frames are nothing without quality lenses, Chanel’s convenient e-service extends beyond the exploration of products, directing clients to local recommended opticians through the Store Locator tool. Additionally, the Chanel eyeglasses service includes several after-purchase perks including expedited prescription lens completion, eye exams, complimentary fittings and adjustments, and after sales care.

A number of signature styles are even available with blue-light filtering lenses, so even those with 20/20 vision can add a stylish statement to their look while also protecting their eyes from copious screen time.

Chanel’s eyeglass collections are now available online.

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createdAt:Fri, 21 Aug 2020 13:52:07 +0000
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