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Youtube’s Derek Blasberg on What to Expect from CR Runway with amfAR’s Fashion Unites
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Today the fashion world will come together today like never before for the world’s first virtual runaway show. Created by Carine and directed by Fabien Constant, CR Runway with amfAR Against COVID-19: Fashion Unites brings the most incredible models (think Irina Shayk, Lara Stone, Kim Kardashian West, Natasha Poly, and more), designers (Riccardo Tisci, Maria Grazia Chiuri, Virgil Abloh), and forces of fashion for one unique event. Ahead of the show—which will premiere at 4 pm New York today—CR speaks with YouTube’s Head of Fashion and Beauty and host of the program Derek Blasberg to find out what you can expect from the special occasion.
Helmut Lang was the first designer to put his runway on the internet. McQueen the first to live stream it. What is the importance of today’s show—this being the first ever self-filmed fashion show?
“Today’s show is significant for a variety of reasons. Of course, there is the most important: The fashion world coming together to support the efforts of those helping fight the COVID-19 crisis. And beyond that, there is the idea that even though we are physically separated, we are socially bonded by the way we act, dress, communicate, call each other on the phone. My role at YouTube started in 2018, which seems like a forever ago in fashion terms. One of my objectives was to live-stream fashion week from the runways of New York, London, Milan, and Paris to the world wide web. We’ve done that—youtube.com/fashion is the world’s largest fashion video platform—but what’s remarkable is that we’re doing it now in a whole different way.”
Did you anticipate any hiccups in a show format that requires a lot of trust and tech prowess on its stars?
“To be candid, there were 1,000 things that could have gone wrong. And, knock on wood, none of them happened.”
Who are you looking most forward to seeing appear in CR Runway with amfAR Against COVID-19: Fashion Unites?
“My favorite part of the show was my interview with Carine. I’ve known her for years and I’ve sat next to her at a zillion fashion shows. She has met my mother and I’ve gone to her granddaughter’s birthday parties. In fashion, we’re always going going going. But when this idea came to her, I was happy to have a reason to sit down, talk, and connect. I missed her. She really makes me laugh.”
This program sees two really powerful causes—COVID-19 relief and amfAR’s research to make HIV history—come together. What is fashion’s responsibility to help save the world?
“Like every industry in the crisis, fashion is in the process of reevaluating itself. Its process, its pace, its carbon footprint. I think fashion will come out on the other side of this with a much different outlook than it did coming into it.”
For those at home, who aren’t supermodels or superstar designers, how can they do their part to help?
“Stay home. Stay safe. Do the runway in your living room if you want.”
CR Runway with amfAR Against COVID-19: Fashion Unites premieres exclusively at Youtube.com/fashion today, Friday, May 1 at 1:00 pm Los Angeles / 4:00 pm New York / 9:00 pm London / 10:00 pm Paris.
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createdAt:Fri, 01 May 2020 13:58:01 +0000
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