Gigi Hadid Stars in Burberry’s New Monogram Campaign

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Today, Burberry unveils its first ever Monogram collection, designed by creative director Riccardo Tisci and starring Gigi Hadid in its debut campaign. The collection incorporates the British house’s new signature interlocking TB initials in shades of Burberry beige and brown.

The Burberry monogram was designed in collaboration with art director and graphic director Peter Saville and unveiled in August 2018. Tisci discovered 20th century Thomas Burberry motifs and it inspired him to create a new house code.

“When I first started at Burberry, I spent a lot of time in the archives researching the rich history of the house,” Tisci says. “I quickly became very interested in Thomas Burberry and who he was not only as an inventory and innovator, but also who he was as a man, a husband, and a father. When I saw an image of his initials, the design felt so special and actually very modern, so I quickly developed it into a new code for the house.”

Hadid makes her Burberry debut in a campaign shot by photographer Nick Knight, transforming into “the boy, the gentlemen, the girl, and the lady” in order to embody the characters of the house. The campaign also includes styling by Katy England, art direction by Savile, makeup by Isamaya Ffrench, and hair styling by Gary Gill.

The Monogram collection will be available to purchase in selected Burberry stores globally and online from May 22, 2019.

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createdAt:Mon, 13 May 2019 20:35:49 +0000
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